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Bachelor in Business Development

3-year Bachelor programme leading to the “Business Development Manager” qualification RNCP Level 6 qualification awarded by FORMATIVES, under agreement with Alternis Business School.

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Duration

3 years

Certification

Level 6

Intake

February and September

YEAR 1

BUSINESS MANAGEMENT

Introduction to Accounting

Mathematics Applied to Finance

Fundamentals of Business Law

Entrepreneurship Basics

CORPORATE CULTURE

Introduction to Market Research and Business Models

Fundamentals of Economics

Contemporary History and Geopolitics

CSR Transformation

Marketing Fundamentals

Introduction to Corporate Communication

MANAGEMENT & HUMAN RESOURCES

Political and Social Culture

Intercultural Fundamentals

Personal Development

TOOLS & RESOURCES

Introduction to AI and No-Code Tools

Office Software Practice

SALES TECHNIQUES

Introduction to Sales

PROFESSIONAL SKILLS DEVELOPMENT

Student Association Involvement

Career Guidance and Professional Coaching

Written Communication – Project Voltaire

Business Game

Public Speaking Fundamentals

Career Conferences

Professional English and French

YEAR 2

BUSINESS MANAGEMENT

Financial Accounting

Introduction to Financial Analysis

Advanced Business Law

CORPORATE CULTURE

Corporate Strategy Fundamentals

Contemporary Economic Issues

Societal and Environmental Transition

Marketing Mix

Corporate Communication

MANAGEMENT & HUMAN RESOURCES

Introduction to Human Resource Management

Intercultural Management

Interpersonal Communication

TOOLS & RESOURCES

Project Management Fundamentals

Application of AI and No-Code Tools in Management

Advanced Office Software Practice

SALES TECHNIQUES

Sales Strategy Planning

Sales Techniques

PROFESSIONAL SKILLS DEVELOPMENT

Student Association Involvement

Written Communication – Project Voltaire

Career Conferences (HR, Finance, Purchasing & Logistics, Marketing & Communication)

Business Game

Cross-disciplinary Project

Public Speaking – Current Issues

Professional English and French

MODULES

Module 1 – Organisational Development Strategy

Applied Market Research and Sector Monitoring

Strategic Diagnosis and Policy

Research and Monitoring Techniques

Business Law

Data Analysis

Development Strategy

Public Tenders

Strategic Public Speaking

Module 2 – Marketing & Communication Action Planning

Customer Marketing Management

Marketing Strategies

Responsible Innovation and Offer Structuring

Eco-design

Digital Marketing and Omnichannel Acquisition

Brand Platform Development

Influence Communication, Media and Digital Visibility

Collaborative Partnership Strategies

Module 3 – Project Management

Project Management

Project Scheduling

Risk Management

Stakeholder Communication

Communication Strategy

Development Actions

Module 4 – Team Management

HR Fundamentals and Proximity Management

Digital Transformation Management

Interpersonal Communication and Meeting Facilitation

Team Performance Analysis

Module 5 – Financial & Operational Management

Project Financing and Transition Financing

Management Control

Budget Management

Module 6 – Professional Skills

Information Management and Communication Tools

Negotiation

Operational Multimedia Communication Tools

Digital Tools and Process Automation

Professional English and French

Organisations (small and large companies, associations and public institutions) operate in highly competitive environments and must continuously adapt to ecological and digital transitions. The growth of e-commerce, phygital strategies and personalised offerings has a strong impact on business development strategies.

In the non-profit sector, digital transformation supports innovation and the modernisation of tools, improving transparency and efficiency in resource management.

This qualification aims to train professionals capable of driving innovation, identifying opportunities aligned with CSR challenges, and implementing responsible development strategies based on marketing plans and project management.

Business Development Consultant

Regional or Area Manager

Profit Centre Manager (store, agency, business unit)

Business Development Manager

Acquisition, Affiliation and Partnerships Officer

Commercial Development Officer

Local or Economic Development Officer

Expansion Manager

Development Project Officer

Join Us

Would you like to become part of the Paris Business Academy community?

Our admission process is simple, accessible, and completely free. We invite you to contact us so that we can schedule you for one of our admission sessions and discuss your goals with our team.

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